I know some people will buy anything.  It never ceases to amaze me what utterly useless novelty items and gizmos keep appearing on the market and selling.  But what I saw on the Sunday Show the other day really does take the biscuit (or should I say Cereal!)  Ok, so basically they had a cereal bowl called ‘ Eat me crunchy’ and the concept behind this useless (sorry, I meant innovative!) bowl is that some people are frustrated with the fact that when they had milk to their cereal bowl, the cereal goes too soggy!  So, how do we get around this awful crisis?  Simple – you spend over a fiver on this bowl which comes complete with a little tray to insert at the top.  You pour your milk into the bowl, the cereal into the tray, then add little bits of cereal to the milk at a time and eat it quickly before it turns soggy!  Tim Lovejoy seemed as perplexed by the concept as I am and even the lady demonstrating the bowl was struggling to really ‘sell’ it.  I mean, have you ever heard anything so ridiculous?  We should run a competition for the most useless gadget ever!