Now I have to admit that when I look at gadgets that I know I would personally detest, I can usually see how they would appeal to someone else. There’s a market for most things. As one of the Dragon’s once disparagingly told a lady on Dragon’s Den “It’s rubbish and you’ve only managed to sell it, because some people will buy any old rubbish” - harsh but true! But, I have to say the concept of an alarm clock that leaps off your bedside table and scurries away to hide is so hideous that I can’t see why it would appeal to anyone! Clocky, as it is called likes to wake you up in the morning with a game of hide and bleep! The only way you can shut up the incessant alarm is to get your lazy self out of bed and chase after it!

Ok, I suppose I’ve realised the target market - it’s all those mothers who are at the end of their tether because their lazy offspring just won’t get up in the morning. Saying that, I’m sure this alarm clock would be out of the window after the first morning, so it would be the poor mother playing hide and seek as she attempts to retrieve it from the bush in the front garden while her smug child snuggles back under the covers saying “just another five minutes”.

Is it just me, or is this the craziest idea for an alarm clock you’ve ever heard?